Experience

UX Designer & Researcher

Aug 2021 - Present3 yr, 10 mo

At Bellese, I used my design and development expertise to collaborate with cross-functional teams, to ensure creative but feasible solutions that combined user-centered design intent with technical execution.

Design Strategy & Implementation

I designed and implemented strategies to enhance user awareness and access to critical health services using targeted search widgets and wayfinding pages.

User Research & Artifacts

Developed proto-personas, journey maps, and user flows to inform and communicate design decisions for an underserved user population.

Cross-Functional Collaboration

Collaborated with engineering teams, contract teams, stakeholders, and subject-matter experts to ensure design feasibility and consistency across platforms.

Systemic Healthcare Improvement Initiatives

Applied systems thinking to identify healthcare pain points and implemented holistic solutions to streamline patient care and improve outcomes.

UX Consultant

Abas USA

Nov 2020 - Aug 20219 mo

Once Abas was acquired, I helped its parent company, Forterro, establish and lead a UX Center of Excellence, which supported the adoption of UX best practices across several worldwide teams, improving product development processes, and cultivating a user-centric culture.

UX Leadership & Advocacy

Successfully led the adoption of UX best practices across multiple teams, leading to a standardized user experience design methodology and a more user-centric culture.

UX Training & Development

Developed training programs and workshops to educate teams on UX best practices, design thinking, and user research methodologies. Mentored individuals to help them better advocate for user needs and design decisions.

Cross Functional Collaboration

Fostered strong cross-functional relationships with product managers, developers, and stakeholders to ensure a cohesive and user-centered design approach.

Design Process & Tool Improvements

Introduced UX tools and processes to streamline workflows and improve collaboration between design and development teams. Established a feedback loop to ensure continuous improvement and alignment with business goals.

UX Designer & Developer

Abas USA

Jun 2017 - Nov 20203 yr, 5 mo

I started as a developer at Abas but transitioned to UX design, establishing a user-centered design framework to streamline development processes and enhance product usability and customer satisfaction.

Design System Implementation

Developed a design system and framework to standardize design patterns and components, resulting in a more consistent user experience across products.

Streamlined Development Process

Introduced design thinking methodologies to streamline development processes and improve collaboration between design and development teams.

User Research Integration

Integrated user research methods and usability testing into the development lifecycle, leading to data-driven design decisions and improved product usability.

Product Usability Improvements

Identified usability issues and implemented design solutions to enhance product usability and customer satisfaction. Conducted usability testing to validate design decisions and gather user feedback.

Customer Experience Designer

ATD Solar & Security, Inc.

Sep 2011 - Jun 20175 yr, 9 mo

I expanded my role from Personal Assistant to lead digital marketing, site development, and customer engagement strategies, resulting in a stronger digital presence and more informed decision-making.

Digital Marketing Strategy

Developed and executed digital marketing campaigns to increase brand awareness and drive customer engagement. Implemented SEO best practices to improve search engine rankings and increase website traffic.

Website Development & Optimization

Led a full redesign of multiple company websites and print materials, resulting in a more modern and user-friendly design that improved customer engagement and conversion rates.

Customer Engagement & Retention

Implemented customer engagement strategies to increase customer loyalty and retention. Developed customer feedback surveys to gather insights and improve customer satisfaction.

Content Creation & Management

Created and managed content for company websites, social media channels, and email marketing campaigns. Developed content calendars to ensure consistent messaging and brand voice across all channels.